Career Opportunities in Advertising Industry: It would not be wrong to call the present time as the era of advertising. Advertising is becoming dominant all over the world. The market is focused on advertising today.
The reality is that many companies make the same product and sell them, but the sales of each one depend more on the promotion than its quality, so obviously, the field of the advertising platform is great for the career, the bigger the market, the Strong competition in such a situation, if you are talented and creative idea comes in your mind, then you can make your career in the world of advertising very good. (Career Opportunities in Advertising Industry)
The work of advertising
The advertising industry can be divided into two parts executive and creative. The executive department includes client service market research and media research while the creative category includes copywriter scriptwriter visual laser typography.
The selection of the right medium monitors the economic aspect and the right time to bring the advertisement to the market. The creative department prepares the advertisement and visually keeps in view the customer’s expectation. The design and concept of the advertisement are responsible.
To study in this field, one has to take a course related to Management Mass Communication or Advertising. However, MBA degree holders are preferred for Marketing Research Client Service and Media Planning whereas general graduates can also get admission in Creative Department but They need to have the best communication skills in Hindi as well as the ability to work and lead in a group on English language, confident design packages such as Photoshop Corel Draw and knowledge of fine arts. (Career Opportunities in Advertising Industry)
Those who work in this field must have a mastery of creative writing Along with this, there should be the ability to bring any idea in the visual form, the punch line is very important to bring any advertisement on the people’s tongue, the interests of the people coming from every level of society should be known so that you The advertisement being offered could attract more and more people.
A popular course diploma or PG diploma in advertising is also important from a career point of view, but some government and private institutes also offer a bachelor’s degree in it. A bachelor’s degree is sought for admission to the PG diploma course, then a 3-year graduate for any course, it is necessary to be intermediate in any stream, almost all these institutes conduct written examination for admission in some institutes.
In some institutes, the candidate has to undergo interviews and group discussions in addition to the written examination. Questions of type GK GS are asked, although the pattern of examination and question paper is different in every institution.
Job Opportunities in Advertising Industry
The advertising industry is growing by more than 22% every year, it is likely to grow more in the coming times, employment opportunities value in the advertising industry and private advertising agencies, public and private sector advertising departments, newspapers, advertising departments, general Magazines can be found in the Department of Commerce, Marketing Research Institutes of Radio or TV, or as freelancers. (Career Opportunities in Advertising Industry).
In addition, some new areas are emerging in advertising such as Event Management Image Management, Internet Marketing, etc. Event Management, Marketing, and Image of any event Under management, a particular profile is also marketed by focusing on the individual or organization. Internet marketing has made a big change in this direction, but still, it will be called marketing being done among people of limited scope.
Pay Scale – Career Opportunities in Advertising Industry
Work positions and salaries vary according to the size and profits of advertising and promotional agencies. Accredited agencies have large setups. The same small agencies have a small number of employees who do almost all the tasks. Initially, you will get 15000 to ₹ 35000. You can get the same experience as well as you can get a good salary.